Bootcamp Case Study
FlipTable
A platform connecting remote workers with cafe owners, creating mutual benefits by matching remote workers with suitable cafe spaces and helping cafe owners attract more customers.
Key information
Project nature
UX bootcamp project
+ handoff to software engineering bootcamp team for development
+ handoff to software engineering bootcamp team for development
My involvement
Background & user research, wire framing, prototyping, usability testing, building project components and documentation for handoff
Timeframe
2 weeks from research to handoff
The problem
Remote workers struggle to find appropriate cafes to work from
Cafes offer an affordable and flexible alternative workplace for remote and self-employed workers, but they often feel anxious about potential rejection or feeling unwelcome when working in these spaces.
How might we connect remote workers with the right cafes to optimise workspace options and boost cafe businesses?
User interview insights - Remote workers
Unique benefits of working from cafes
Speaking with remote workers in cafes highlighted the appeal of flexibility, affordability and a conducive environment. Despite uncertainties about securing seats and cafe policies regarding remote work, cafes remain preferred over dedicated workspaces for our users.
"Cafes are a conducive environment for me, and I enjoy the ambiance. I like the change in environment, and it helps me be more productive."
"I usually work in cafes that are convenient, either close to home or near places I need to be afterward."
"It makes more sense to me to pay for food and drinks to sit at a cafe rather than paying for a dedicated workspace."
"I don't know if I will get a good seat, so it's a bit risky... I'm also unsure if the cafe even allows working, as it might not be clearly indicated."
User interview insight
Not for all cafe owners
After our initial interview with a cafe owner, it became apparent that our proposal to encourage remote working in cafe spaces does not resonate with all cafe owners. This insight led us to refine our strategy, emphasising partnerships with cafe establishments that actively seek to attract remote workers.
Case for a mutually beneficial situation
83%
Workers worldwide prefer a hybrid work model.
Accenture Future of Work Study, 2021
1 in 15
People in Singapore's workforce are self-employed.
Labour Force in Singapore, 2020
80%
Cafes shut down within 5 years of operation.
gobusiness Singapore, 2023
A key discovery
I thought a single CTA would make it easier for users to collect and redeem points.
Lack of association
Users did not associate scanning with redeeming points.
Unnoticed interaction
Despite trying the 'Scan' CTA, users were directed to the collection feature first, causing them to overlook the 'Redeem' tab.
Proximity for clarity
The iterated design placed 'Collect' and 'Redeem' buttons under the points tracker.
A clearer affordance
Usability testing on the iterated design affirmed that adding the 'Redeem' button assisted users in completing this action.
For future review
I hypothesise that using a different label could improve user intuition in associating collecting and redeeming points.
A key discovery
I thought a single CTA would make it easier for users to collect and redeem points.
Lack of association
Users did not associate scanning with redeeming points.
Unnoticed interaction
Despite trying the 'Scan' CTA, users were directed to the collection feature first, causing them to overlook the 'Redeem' tab.
Proximity for clarity
The iterated design placed 'Collect' and 'Redeem' buttons under the points tracker.
A clearer affordance
Usability testing on the iterated design affirmed that adding the 'Redeem' button assisted users in completing this action.
For future review
I hypothesise that using a different label could improve user intuition in associating collecting and redeeming points.
Consolidated directory of verified cafes welcoming remote workers
Earn points on every purchase and use them for discounts later
Invite friends to the platform and earn rewards