Work experience
Sleek Add-ons Page
Introducing an improved checkout flow to support a modular pricing model, offering affordable starter packages and encouraging the uptake of add-on services.
Key information
My involvement
Competitive analysis, copywriting, iterative refinement, stakeholder engagement
How might we improve the checkout flow to encourage add-on service uptake and support a modular pricing model?
Previous checkout summary page
Toggle implementation lacks clarity
The existing checkout summary lacks clear separation between previous user selections in the flow and the new add-ons presented.
Introducing more services could also make it difficult for users to track their selections, leading to excessive scrolling.
Proposed solution
A clear and easy review process
Consistent layout
Maintaining a consistent layout with the checkout page, the left panel offers space for add-ons, while the cart summary remains on the right panel.
Chunking add-ons
Grouping and sorting add-ons to show the most relevant items to the current stage of incorporation at the top.
Familiar patterns
Leveraging e-commerce interactions to display items in their respective sections when added or removed from the cart.
Consistent layout
Maintaining a consistent layout with the payment page, the left panel offers space for add-ons, while the cart summary remains on the right panel.
Chunking add-ons
Grouping and sorting add-ons to show the most relevant items to the current stage of incorporation at the top.
Familiar patterns
Leveraging e-commerce interactions to display items in their respective sections when added to or removed from the cart.